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Erector

 
 

Erector

Objective
Find a dying brand and revive it into a new life. The brand can be repositioned and expanded from where it presently sits, but it has to keep the core meaning.

Approach
I chose to rebrand Erector, which is a brand of construction toys with the famous slogan "Hello Boys." Now, Erector’s mission is to bridge the tech opportunity gap and address gender stereotypes.

 
 
 
 
 
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