MFA Thesis

 
 

Finfolk

MFA Thesis Project

Objective
Help seafood consumers or "seafoodies" make better decisions when purchasing seafood in a time when marine resources are in  sharp decline.

Approach
Finfolk is a brand that uses the consumer's’ tendency of buying products that appeal to their particular lifestyle and image to mobilize that foodie momentum for the overfishing issue.  

Explore the new food trend at finfolk.info