Takeout was developed as a lead-generation program for Square in Japan. It is a masterclass-style video series where each video provides bite-sized advice in about a minute, featuring real food and beverage entrepreneurs sharing how they overcame the challenges of the industry to grow their businesses. Because the series uses a gated access model, requiring audiences to submit their contact details to unlock each episode, the visual identity needed to feel credible and worth the exchange.

I led the digital design and user experience for the Takeout hub that hosts the ongoing series and created the campaign identity. The campaign identity draws from the high-energy, "get-it-done" attitude found in a real kitchen, utilizing free-scaled, stretched condensed typography as a bold visual statement. By moving away from the typical "corporate" masterclass look, we created something that felt like it came straight from the source, honoring the real-world pride of the sellers featured in the series.