Good Neighbours is a three-part docuseries exploring the local favorites of Australia. It serves as the launchpad for Square’s new brand positioning as the neighborhood brand behind these businesses. Hosted by chef Joel Bennetts, the episodes cover Bondi, Inner Sydney, and the Inner West as he meets the business owners shaping the city’s culture. Developed as a love letter to the hospitality community, the series celebrates the people who keep their neighborhoods thriving.

The art direction, titled Made by Many, champions a visual language shaped by the people it represents. To reflect a community that creates space for honest, unfiltered self-expression, we utilized a mixed-media approach and photo collage for both OOH and video. By prioritizing visual authenticity over perfection, the direction embraces raw, tactile textures and intentional imperfections that stand in contrast to a polished digital world. This distinct analog presence feels more human and relatable, reinforcing Square’s role as a partner rooted in the collective experience of the local economy.